From Saint-Tropez to Monaco, a mermaid enters your evenings: the partnership that reinvents luxury events on the Côte d'Azur

The Mediterranean has always had its legends. The sirens who lured sailors to impossible shores, who inhabited the turquoise depths between Antibes and Portofino, who appeared in the dreams of those who slept with their eyes open on the water. For the 2026 season, AC Private - Luxury concierge has decided to make these legends real.

Freya — full name Laurianne Audran — is a professional aquatic artist based in the Gulf of Saint-Tropez. Freediver since 2016, member of Stéphane Mifsud's club in Hyères, she exercises her art between the Côte d'Azur, Monaco and the entire PACA region since 2017: aquatic shows in the open sea, in swimming pools, in aquariums, appearances on yachts, enchanted birthdays, memorable wedding ceremonies. His eyes open underwater. Its undulations are sentences written in blue. His choreographies captivate the eye and do not return it.

This partnership is not just another event on a list of services. It’s an editorial choice — that of a concierge service that refuses to allow luxury to be synonymous with the predictable, and that seeks, in each event it organizes, that precise moment when guests stop looking at their phones.

What Freya does — and why it's like nothing else

There are shows that we applaud. And there are those that we feel. Freya's performances belong to the second category. The difference is not only in the technique - although it is impeccable: some costumes weigh up to 12 kilos, and mastering apnea while maintaining graceful movements and open eyes underwater requires years of physical and artistic work. The difference is that Freya creates hanging space. An out-of-this-world moment where the question of whether it's "true" or "possible" simply disappears, because the beauty of what we see renders the question moot.

This is what AC Private - Luxury concierge clients are looking for on the Côte d'Azur in 2026 - not the accumulation of luxury, but the emergence of an experience that can only exist there, only this evening, only in this precise place. A mermaid emerging from the Mediterranean at sunset, in front of the terrace of a villa on Cap Ferrat. An aquatic show in the infinity pool of a yacht anchored off the coast of Saint-Tropez. A moment that is priceless because it has no precedent.

Services available via AC Private - Luxury concierge

Prestigious aquatic shows

In the open sea, in a private swimming pool, on board a yacht, or in an aquarium — Freya creates tailor-made aquatic choreographies, accompanied by free-diving bubble games and a light and musical scenography. Each show is designed for your specific event space and occasion. The aesthetic quality is that of a professional show; the emotion is that of a tale that we did not see coming.

Birthdays and children's parties

For children who dream of mermaids, Freya transforms an afternoon by the pool into a morning of storytelling: rmeeting the mermaid, aquatic tales, games in the water, creative workshops to make tiaras and marine jewelry. The formulas are designed for groups of ten children maximum, from two years old. An experience that children will talk about for years to come — and parents too.

Mermaiding — the art of swimming like a mermaid

Mermaiding is a discipline that has existed for more than twenty years in the United States and is making its debut in prestigious French events. Equipped with a real professional mermaid tail, participants — children and adults alike — learn the techniques of undulating and swimming with a monofin in a secure setting, under the supervision of a State-certified lifeguard. It is an initiation to water in its most poetic form, and a bodily memory that we will not forget.

Life events — bachelorette parties, weddings and celebrations

Freya offers surprise appearances that change the tone of a ceremony. A bachelorette party on a boat in the Gulf of Saint-Tropez, with a siren that emerges from the water at the captain's signal. A sea view villa wedding, where Freya emerges from the pool during the cocktail party. A photocall in a giant life-size shell, which guests will photograph indefinitely. These moments become the profile photos, the memories shared, the stories we tell at dinner parties.

Marine environment awareness

Faithful to her passion for the Mediterranean, Freya also offers interactive educational workshops on the protection of the marine environment - beach pollution, underwater biodiversity, actions that preserve the sea. For families who wish to combine wonder and environmental responsibility, it is a way of experiencing luxury in a way consistent with the values of preservation that more and more of our customers share.

Why this partnership is right, for our customers and for us

AC Private - Luxury concierge is not a catalog of service providers. We are a trusted company — and when we associate our name with that of an artist, it is because we have verified every dimension of what they offer: the quality of the service, the security conditions, the way in which it adapts to the constraints of a high-level private event.

Freya works with a State-certified lifeguard during all services in the presence of the public in the water. She has a realistic professional mermaid tail and several accessories adapted to the contexts. His performances were broadcast on BFM Toulon Var and France 3. His services are referenced by the tourist offices of the Gulf of Saint-Tropez, Grimaud and the Côte d'Azur. She's a professional — and that's exactly what our clients deserve.

Eight questions about this partnership and our event services on the Côte d’Azur

In which locations can Freya work between Saint-Tropez and Monaco?

Freya travels throughout the PACA and Monaco region, covering the entire coastline of the Côte d'Azur: Gulf of Saint-Tropez, Sainte-Maxime, Les Issambres, Fréjus, Cannes, Antibes, Nice, Villefranche, Cap Ferrat, Monaco. Possible locations include private villas with swimming pools, yachts andres in bay or open sea, private beaches, hotels and palaces — Four Seasons, Grand-Hôtel du Cap-Ferrat, Château Saint-Martin, among others — reception areas by the sea, and aquariums. AC Private - Luxury conciergerie coordinates access logistics and ensures that the technical conditions — nautical space, lighting, sound system for musical choreographies — are met before each performance.

Is the water show secure? What precautions does Freya take?

Security is non-negotiable in all events that AC Private - Luxury concierge organizes. For all services during which people are in the water, Freya must be accompanied by a State-certified lifeguard. Freediving choreographies are planned with a prior assessment of the space: depth, currents, brightness, access to the pool or the sea. For events in the open sea or on a yacht, the weather and sea conditions are checked and may lead to an adaptation of the program. In the event of unfavorable conditions, AC Private - Luxury concierge offers a comparable alternative or a postponement at no cost.

Can we book Freya for an event on a private yacht in the Gulf of Saint-Tropez?

Yes — and it's one of the most striking configurations we offer. An appearance of Freya from the sea, before the eyes of guests gathered on the deck of a superyacht at sunset over the bay of Saint-Tropez, is a moment of incomparable visual power. We coordinate all the logistics: positioning of the yacht, arrival of Freya from a discreet boat, sound system for the choreography, underwater lighting if desired, professional photographer or videographer present on the water. The service can be kept entirely secret from the guests until the moment of appearance, to maximize the surprise effect.

What types of luxury private events are most suitable for a Freya intervention?

The experience is part of a very wide range of prestigious events. The most common: adult birthdays — fortieth, fiftieth, sixtieth — for which our customers want an experience that breaks with traditional formats; high-end bachelorette parties in villas and on yachts in the Gulf of Saint-Tropez; aquatic weddings on the Riviera; prestigious company evenings and corporate events on the Côte d’Azur; garden parties and cocktails in villas with swimming pools. We have also organized services for families wishing to offer their children a memorable experience during a stay in a villa — in this case, the combination of aquatic show, introduction to mermaiding and creative workshop constitutes a complete half-day built around the sea.

How does AC Private - Luxury concierge organize an entire event including Freya?

We manage the entire event — Freya is one dimension, not the only one. Our support covers the design of the complete program for the evening, the coordination of all the service providers - gourmet caterer, musicians or DJ, floral and thematic decoration, professional photographer and videographer, discreet security if necessary -, the logistics of accommodation for the guests, transfers by prestigious vehicle or boat, and the precise integration of Freya's performance into the course of the evening: timing, staging, coordination with the other actors. For our guests staying in a property managed by the concierge, we prepare the space in advance and ensure restoration after the event. You don'tmanage nothing. You benefit.

Are Mermaiding classes accessible to adults, or reserved for children?

For adults too — and it's often a revelation. Mermaiding is a discipline that requires the entire body: the undulation of the pelvis and back, the coordination of the mermaid tail with a monofin, the control of breathing to remain underwater with grace. Freya offers introductory sessions suitable for all levels, from people who are not comfortable in the water to experienced swimmers. For a clientele accustomed to exceptional bodily experiences — yoga in a villa, private pilates, swimming in open water — mermaiding offers a different and deeply sensory proposition. We can organize a private session for a couple, a group of friends, or an original team-building experience for a management team.

Can we combine Freya's performance with a gourmet dinner by the sea or on a yacht?

This is our favorite configuration, and the one that produces the evenings we talk about for a long time. A dinner prepared by a star private chef — served on the terrace of a villa, on the aft deck of a superyacht, or directly on a private beach — with the appearance of Freya during the cocktail, at dusk, when the light of the Mediterranean is at its peak. The effect is cinematic. Our clients who have experienced this combination often tell us that it is the most intense memory of their stay on the Côte d'Azur — more than the Michelin-starred restaurant, more than the boat trip. Magic makes the difference. And we know how to stage it.

How to book this partnership with AC Private - Luxury concierge for the 2026 season?

Reservations are made exclusively through our concierge service. This operation guarantees that your event benefits from all of our logistical, editorial and artistic support, and that Freya's performance is integrated into a coherent program rather than isolated. The recommended booking lead time is three to six weeks for peak season — June, July, August, September — on the French Riviera. Freya is an artist with limited availability, and the best dates go quickly. For the evenings of July 14, August 15 and events around the Cannes Film Festival or the Monaco Grand Prix, we recommend a delay of two to three months. Contact us to build together the event that will leave your guests silent — in amazement and wonder. acprivate.com