For summer 2026, Louis Vuitton turns ice cream into an art of living: Monogram-stamped cones and a signature afternoon treat in Saint-Tropez, overseen by chefs Arnaud Donckele and Maxime Frédéric. AC Private opens the most coveted tables on the French Riviera.
The most prestigious of fashion houses turns a childhood pleasure into a manifesto of refinement. For the 2026 season, Louis Vuitton brings back its ice cream in Saint-Tropez: Monogram-stamped cones created by Michelin-starred chefs. The afternoon treat becomes an art of living — and AC Private reserves the finest tables for you.
When Louis Vuitton makes the cone an object of desire
In Saint-Tropez, jewel of the French Riviera, Louis Vuitton has launched for summer 2026 an afternoon treat entirely dedicated to ice cream. The cones, stamped with the famous Monogram, are savoured like a piece of leather goods: with the feeling of a rare privilege. The house extends its “summer art of living,” where every detail, from the decor to the spoon, is conceived as a signature.
Two exceptional chefs at the helm
This gourmet offering is anything but trivial: it is overseen by triple-Michelin-starred chef Arnaud Donckele and pastry chef Maxime Frédéric, two of the greatest names in French gastronomy. The result: ice creams of absolute finesse, where haute pâtisserie meets the spirit of the Riviera.
Forte dei Marmi, the house's other icy address
Louis Vuitton also expresses this art in Forte dei Marmi, Tuscany, where a seasonal gelateria opens from June to September, complete with a vintage green kiosk, the Vivienne mascot and signature flavours with poetic names. In New York, the Café Louis Vuitton on 57th Street extends this branded culinary experience all year round.
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Request a confidential consultation“Branded living,” the new frontier of luxury
From Louis Vuitton ice cream to Gucci, Prada and Saint Laurent cafes, the great houses are now embracing the table. This “branded living” trend — the art of letting a brand live beyond clothing — turns every moment into an immersive experience. Luxury is no longer only worn: it is tasted, shared, lived.
AC Private: access to the most coveted tables on the French Riviera
On the French Riviera, the finest tables are earned — or reserved through the right networks. AC Private, the reference luxury concierge, opens the most exclusive addresses of Saint-Tropez and the Riviera: unattainable tables, private gastronomic experiences, Michelin-starred chefs at home, exceptional yachts and villas.
- Concierge on the French Riviera — Saint-Tropez, Cannes, Cap-Ferrat and Monaco.
- Gastronomy & wine concierge — culinary excellence orchestrated bespoke.
Because an exceptional summer is composed like a chef's menu, AC Private stands out as the number one concierge for living the French Riviera at the height of refinement.
Frequently asked questions
Where can I taste Louis Vuitton ice cream in 2026?
Louis Vuitton offers its ice cream in Saint-Tropez for the 2026 summer season, as well as in Forte dei Marmi (Tuscany) and at the Café Louis Vuitton in New York.
Which chefs create the Louis Vuitton ice cream in Saint-Tropez?
Triple-Michelin-starred chef Arnaud Donckele and pastry chef Maxime Frédéric oversee the offering.
How can I book the finest tables on the French Riviera?
AC Private opens access to the most exclusive addresses on the Riviera. Contact AC Private to compose your bespoke summer.
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Alexandre Emmelin
Founder, AC Private
Alsatian entrepreneur, Alexandre founded AC Private with one conviction: true luxury is reclaimed time. He personally leads the most sensitive missions and writes a monthly editorial sharing his vision of exceptional concierge service.
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