Four days before the opening, it is the absentees making headlines in the luxury sector: neither Ferrari nor Porsche will be present, and BMW and Mini are withdrawing. Denza, AITO and Zeekr are arriving as premium alternatives. Dates, exhibitors, everything you need to know about the 91st edition.
Paris · 12-18 October 2026 · 91st Edition
Just four days before opening, the Paris Motor Show is making headlines for its notable absentees. Prestigious brands now prefer to host their own private events, while premium Chinese marques are seizing the opportunity to present themselves as credible alternatives to the historic names.
Dates and Venue of the Paris Motor Show 2026
- Edition: 91st Paris Motor Show.
- Venue: Paris Expo Porte de Versailles.
- Press Day: Monday, 12 October 2026.
- Open to the public: Tuesday 13 to Sunday 18 October 2026.
- Exhibitors: Over 60 manufacturers announced.
The Major Luxury Absentees
Ferrari and Porsche will not have a stand. BMW and Mini have ultimately cancelled their participation. In Porsche’s case, an unfavourable tax environment in France is cited. Maserati, also absent, is seen as the most difficult premium absence to justify.
This is a deep-rooted trend: prestigious brands now favour their own, more exclusive events, where they control both the staging and the guest list.
Premium Chinese Brands Take Centre Stage
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Request a confidential consultationDenza, AITO, Zeekr and other premium Chinese marques will be present. They are taking advantage of the space left by the historic houses to introduce themselves to the European public as credible alternatives.
A Show That Still Carries Weight
The Paris Motor Show remains a major event: over 60 manufacturers are announced, and Mercedes is returning after hosting its own event alongside the previous edition. For a touch of French high-end, Alpine will be present with the A290, A390 and A110, the latter of which ended production in June.
Visiting the Paris Motor Show Privately
Arrive without waiting, move between the halls without wasting time, and follow up with a reserved lunch: AC PRIVATE organises your day from start to finish. Our private chauffeur service ensures transfers to Porte de Versailles, and our concierge service in Paris arranges the rest of your stay. Invitations to manufacturers’ private events are handled by the brands themselves.
Frequently Asked Questions
When is the Paris Motor Show 2026?
From 12 to 18 October 2026 at Paris Expo Porte de Versailles: press day on the 12th, open to the public from the 13th to the 18th.
Are Ferrari and Porsche at the Paris Motor Show 2026?
No, neither Ferrari nor Porsche will have a stand. For Porsche, an unfavourable tax environment in France is cited.
Will BMW be at the 2026 Paris Motor Show?
No, BMW and Mini have ultimately cancelled their participation.
Which Chinese brands are exhibiting at the 2026 Paris Motor Show?
Among the premium Chinese marques present are Denza, AITO and Zeekr.
How many manufacturers are exhibiting at the 2026 Paris Motor Show?
Over 60 manufacturers are announced, including Mercedes, which is returning, and Alpine with the A290, A390 and A110.
Information provided as of publication date and subject to change. Informational article, with no affiliation to the brands mentioned. Photographs: Wikimedia Commons, credited authors.
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Alexandre Emmelin
Founder, AC PRIVATE - A List concierge
Alsatian entrepreneur, Alexandre founded AC PRIVATE - A List concierge with one conviction: true luxury is reclaimed time. He personally leads the most sensitive missions and writes a monthly editorial sharing his vision of exceptional concierge service.
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