Mercedes-Benz Prague Fashion Week: the biggest fashion event in the Czech Republic

Mercedes-Benz Prague Fashion Week, the biggest fashion event in the Czech Republic

In the heart of Central Europe, a capital is establishing itself, season after season, as one of the continent's most promising fashion destinations. Mercedes-Benz Prague Fashion Week (MBPFW) is today the biggest and most prestigious fashion event in the Czech Republic — a stage where Czech and Slovak creativity meets the codes of international luxury, set against the sumptuous backdrop of Prague, the “city of a hundred spires.”

An institution born in 2010, backed by a global network

Founded in 2010, Prague Fashion Week has become, in just over a decade, the essential showcase for Central European fashion. Carried by the prestige of the Mercedes-Benz Fashion Week network — present from the great fashion capitals to emerging markets — it structures its calendar around two annual highlights: the Autumn-Winter and Spring-Summer seasons. Each edition brings together established houses, young designers, specialist press and lovers of elegance from across Europe.

Far more than a mere succession of runway shows, MBPFW is a platform of influence: it reveals new talent, shapes the local creative scene and puts Prague firmly on the map of fashion capitals that matter.

The Spring-Summer 2027 edition: 5 to 9 September 2026

The next edition, devoted to the Spring-Summer 2027 season, will take place from 5 to 9 September 2026, centred on the SaSaZu venue in the creative district of Holešovice. Around the shows unfolds a refined parallel programme, taking over some of the city's finest addresses: the Four Seasons Hotel Prague and the W Prague host soirées, presentations and confidential gatherings reserved for a select audience.

Among the announced highlights: the opening night hosted by W Prague, presentations from leading Czech designers, the Vanda Janda boudoir at the Four Seasons, the Harper's Bazaar Re-See, and an exceptional closing party. A dense calendar that makes these few days a privileged moment to discover Czech creativity at its peak.

A springboard for talent and emerging designers

MBPFW's strength also lies in its commitment to the next generation. The event showcases graduates from the leading Czech design schools — UMPRUM (Academy of Arts, Architecture and Design in Prague), the Technical University of Liberec and Tomas Bata University in Zlín — and honours emerging designers through recognised prizes such as the VOGUE CS Talent Award and the Mattoni Young Fashion Stars. This is where the Czech fashion of tomorrow takes shape.

For fashion lovers, collectors and content creators, Prague Fashion Week offers a unique vantage point on a scene in full effervescence, still preserved from the frenzy of the major fashion weeks.

Prague, capital of understated luxury

Attending MBPFW is also an opportunity to (re)discover Prague in all its splendour: the Castle, Charles Bridge, baroque palaces, refined restaurants and legendary hotels. The city blends thousand-year-old heritage with contemporary creative energy, in a hushed atmosphere that appeals to a clientele seeking rare and authentic experiences — far from mass tourism.

AC PRIVATE, your privileged access to Prague Fashion Week

AC PRIVATE opens the doors of Mercedes-Benz Prague Fashion Week and the Czech fashion scene to its clientele. From access to the most sought-after shows and parties to organising an exceptional stay — suites at the Four Seasons or the W Prague, private transfers, gourmet tables, personal shopping with local designers — we craft each experience to measure, with the utmost discretion.

Well versed in the great fashion appointments, from Paris to Prague, we also support families and investors through our family office expertise in Prague. Entrust us with your project and experience Czech Fashion Week as an insider.

Frequently asked questions

What is the biggest fashion event in the Czech Republic?
Mercedes-Benz Prague Fashion Week (MBPFW), founded in 2010, is the biggest and most prestigious fashion event in the Czech Republic.

When is the next Prague Fashion Week?
The Spring-Summer 2027 edition runs from 5 to 9 September 2026, mainly at the SaSaZu venue in Prague, with a parallel programme at the Four Seasons and the W Prague.

How can I get privileged access to Prague Fashion Week?
By calling on a prestige concierge such as AC PRIVATE, which arranges access to the shows and parties and a bespoke exceptional stay in Prague.